Greenwashing: Navigating Corporate Sustainability

In this episode, we dive into the complexities of greenwashing with legal experts Laura Hammargren and Chris Bell. Laura, a shareholder at Greenberg Traurig, specializes in toxic and mass tort litigation, while Chris focuses on civil and criminal enforcement and environmental regulatory matters. Hosted by Lee Green of IRI's research and strategic initiatives, this conversation sheds light on how companies can navigate the murky waters of environmental claims.

Laura and Chris explore the definition of greenwashing, discussing its implications for companies and the various legal claims that can arise from misleading environmental statements. They provide practical insights into how product development and R&D teams can mitigate risks by aligning closely with marketing strategies and ensuring claims are backed by reliable data.

The episode also touches on the global landscape of greenwashing regulations and the importance of accurate and truthful communication in avoiding potential lawsuits. Whether you're in the B2C or B2B sector, this discussion offers valuable guidance on how to approach sustainability claims responsibly.