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Go inside the minds of today’s top innovation leaders. In each episode, IRI spotlights boundary-pushing thinkers shaping the future of innovation. From operational breakthroughs to strategic foresight, get the insights you need to lead with confidence and stay ahead of change.
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Thursday Feb 17, 2022
Thursday Feb 17, 2022
IRI's Lee Green and Mark discuss the challenges and opportunities that Purina has experienced as they work to bring digital into both their products and R&D. They cover a wide range of issues from creating products that will appeal to both pets and their owners to making those tough calls on resource allocation to invest in digital.
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