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Experience innovation leadership without boundaries. IRI cultivates resources for the best innovation leaders. Gain modernized roadmaps for operational success, critical information to inform strategic direction, and specialized training programs to improve team performance.
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Thursday Feb 17, 2022
Thursday Feb 17, 2022
IRI's Lee Green and Mark discuss the challenges and opportunities that Purina has experienced as they work to bring digital into both their products and R&D. They cover a wide range of issues from creating products that will appeal to both pets and their owners to making those tough calls on resource allocation to invest in digital.
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