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Experience innovation leadership without boundaries. IRI cultivates resources for the best innovation leaders. Gain modernized roadmaps for operational success, critical information to inform strategic direction, and specialized training programs to improve team performance.
Episodes
Thursday Oct 10, 2024
Thursday Oct 10, 2024
This report highlights the evolving role of customer insights in driving innovation, moving from simple data collection to a key component of the innovation process where customers actively co-create with companies. Businesses now leverage real-time interactions and advanced methodologies such as the Repertory Grid Technique, ethnographic research, and AI tools to gather deeper, more actionable insights. A case study of Novonesis demonstrates how integrating customer feedback, commercial feasibility, and technical viability leads to successful innovation across diverse industries.
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