Innovation Research Interchange

Greenwashing: Navigating Corporate Sustainability

In this episode, we dive into the complexities of greenwashing with legal experts Laura Hammargren and Chris Bell. Laura, a shareholder at Greenberg Traurig, specializes in toxic and mass tort litigation, while Chris focuses on civil and criminal enforcement and environmental regulatory matters. Hosted by Lee Green of IRI's research and strategic initiatives, this conversation sheds light on how companies can navigate the murky waters of environmental claims.

Laura and Chris explore the definition of greenwashing, discussing its implications for companies and the various legal claims that can arise from misleading environmental statements. They provide practical insights into how product development and R&D teams can mitigate risks by aligning closely with marketing strategies and ensuring claims are backed by reliable data.

The episode also touches on the global landscape of greenwashing regulations and the importance of accurate and truthful communication in avoiding potential lawsuits. Whether you're in the B2C or B2B sector, this discussion offers valuable guidance on how to approach sustainability claims responsibly.

Driving Innovation through Customer Insights: The Novonesis Approach to Collaborative Product Development

This report highlights the evolving role of customer insights in driving innovation, moving from simple data collection to a key component of the innovation process where customers actively co-create with companies. Businesses now leverage real-time interactions and advanced methodologies such as the Repertory Grid Technique, ethnographic research, and AI tools to gather deeper, more actionable insights. A case study of Novonesis demonstrates how integrating customer feedback, commercial feasibility, and technical viability leads to successful innovation across diverse industries.

 

Bite-Sized Insights: Generative AI Update from Iria Giuffrida

This is a shorten version of the "Legal Implications of Generative AI Update with Iria Giuffrida" episode hosted by Leigh Green, who oversees IRI's Research and Strategic Initiatives, this episode dives deep into the intersection of artificial intelligence and the legal system.

Iria discusses her latest research, including a groundbreaking chapter on how the White House's executive order on AI may impact civil litigation in the United States. She also provides updates on significant cases involving copyright and patent issues with large language models, highlighting the challenges and complexities businesses face in this rapidly evolving field.

The conversation explores the risks and benefits of AI tools in business, touching on intellectual property protection, privacy concerns, and the ethical implications of AI use. Iria shares her insights on how businesses can navigate the regulatory landscape, both at the state and federal levels, and the potential impact of international regulations like the EU AI Act.

Don't miss this episode for a comprehensive look at the current and future challenges of integrating AI into the legal and business worlds.

Innovative Upskilling: How Eastman and A. O. Smith Are Shaping Workforce Development

Employee upskilling is essential for organizations to stay competitive and foster innovation. This episode explores how Eastman Chemical Company and A. O. Smith Corporation are leading the way in workforce development with their comprehensive upskilling programs.

Eastman Chemical Company has introduced a cutting-edge initiative focusing on generative AI, empowering employees to explore new technologies through structured classes and practical applications. Their proactive approach ensures that employees are equipped to leverage AI for business value and competitive advantage.

A. O. Smith Corporation integrates upskilling with knowledge management by systematically training its workforce on established engineering techniques and creating subject matter expert councils. These councils capture and share critical technical knowledge, supporting business objectives and succession planning.

The episode highlights key takeaways, including the importance of aligning upskilling efforts with employee needs and organizational goals, fostering a culture of continuous learning, and measuring the impact and effectiveness of training programs. Learn how these industry leaders are shaping the future of workforce development and discover actionable insights for improving your own training initiatives.

Legal Implications of Generative AI Update with Iria Giuffrida

Join us for an enlightening conversation with Iria Giuffrida, Professor of Practice of Law and Assistant Dean for Academic and Faculty Affairs at William & Mary Law School, as she shares her expertise on the intersection of artificial intelligence and the legal system. Hosted by Lee Green, the discussion delves into the latest updates on significant AI-related legal cases, the implications of the EU AI Act, and practical recommendations for businesses navigating the complex landscape of AI governance.

Discover how AI is reshaping industries, the potential risks, and how businesses can mitigate these challenges. Whether you're concerned about privacy, intellectual property, or regulatory compliance, this episode offers valuable insights to help you stay ahead in the rapidly evolving AI domain.

Thought Leader Interview with Lora Cecere, founder, Supply Chain Insights

In this insightful episode, Lee Green interviews Lora Cerere, founder of Supply Chain Insights, as they delve into the evolving landscape of supply chain management. 

Lora discusses the critical assumptions that have changed in global supply chains and the importance of aligning R&D with supply chain strategies. She emphasizes the need for better network management, understanding demand latency, and using AI and machine learning to drive value.

The conversation also explores sustainability challenges, the importance of being a good trading partner, and practical steps companies can take to improve their supply chain operations. Lora's insights provide a roadmap for navigating the complexities of modern supply chains and preparing for future uncertainties.

Innovative Roadmapping: Strategic Planning Insights Featuring Campbell Soup Company

Explore the critical role of strategic roadmapping and foresighting in organizational planning through the lens of Campbell's Soup Company. This episode delves into how these intertwined processes enable effective goal alignment, resource allocation, and uncertainty navigation.

Learn about the importance of agility and stakeholder engagement in fostering collaboration and informed decision-making. Discover how generative AI enhances these processes by rapidly analyzing datasets, aiding in analysis, pattern recognition, and trend identification.

Featuring Campbell's Soup Company, this episode showcases best practices in strategic roadmapping and foresighting, highlighting how a legacy company has successfully prioritized new product initiatives and strategic resource allocation. Gain actionable insights from IRI's extensive research and Campbell's real-world application to refine your own organizational planning strategies.

How will regulations around PFAS and other ESG issues impact you?

Facilitator: Laura Buen Abad, Sonoco

Speakers: Michael Davin, National Association of Manufacturers

In this insightful episode, Laura Buen Abad, the technology and marketing lead at Sonoco, engages in a compelling discussion with Mike Davin from the National Association of Manufacturers. They delve into the intricate landscape of PFAS regulations, recent developments, and their implications for various industries.

Mike Davin provides a comprehensive overview of the U.S. Environmental Protection Agency's new rules, including the drinking water standards and Superfund designations for PFAS chemicals. He highlights the extensive impact these regulations could have on multiple sectors, from manufacturing to waste management, and emphasizes the importance of compliance and reporting.

The conversation also explores potential shifts in regulatory approaches under different political administrations, the challenges posed by a patchwork of state and international regulations, and strategies for companies to mitigate legal risks in an increasingly litigious environment.

This episode is a must-listen for industry professionals seeking to understand and navigate the evolving regulatory landscape surrounding PFAS and other environmental issues.

Sustainability and the Innovation Pipeline at Honeywell

Facilitator: Portia Yarborough, Michelman

Speaker: Gavin Towler, Honeywell

Join Gavin Towler, Corporate Chief Scientist, Sustainability Technology and Chief Sustainability Officer at Honeywell, and Portia Yarborough, Chief Science and Sustainability Officer at Michelman, for an insightful discussion on the intersection of science, sustainability, and innovation. In this keynote session, they explore the challenges and opportunities in advancing sustainability in the corporate world.

Portia shares her experiences at Michelman, a company specializing in water-based coatings, emphasizing the importance of peer-to-peer interactions and thought-sharing within the sustainability community. Gavin delves into Honeywell's ambitious goals, including achieving carbon neutrality by 2035, and discusses the critical role of lifecycle analysis and co-innovation in developing sustainable technologies.

The session covers a range of topics, from the impact of Scope 3 emissions on product development to the potential of AI in enhancing sustainability efforts. Gavin also highlights the importance of resilient microgrids, the evolving regulatory landscape, and the global push towards a hydrogen economy. This conversation provides valuable insights for technology leaders and innovators committed to driving sustainable change.

Increasing Speed and Agility through Digitalization and AI

Facilitator: Jerry Grunewald, INVISTA

Panelists: Alyssa Mueller, Hess, and Alberto Ferrari, RTX 

Jerry Grunewald from INVISTA kicks off the conference by discussing the importance of knowledge sharing and peer-to-peer interaction at IRI events. He introduces his colleagues Alyssa and Alberto, who delve into the transformative power of digitization and AI in their respective industries.

Alyssa from Hess talks about her role in digital enablement and architecture, focusing on modernizing IT and fostering an innovation culture. She shares insights on how Hess leverages AI for reservoir characterization, significantly reducing simulation times from 11 hours to 40 seconds, thus optimizing their development plans.

Alberto from RTX discusses the challenges and strategies of scaling digital transformation in a large aerospace and defense company. He highlights successes in using digital twins and AI to enhance product lifecycle management and improve manufacturing processes.

Key Topics:

• Strategies for implementing digitization and AI
• Overcoming pilot purgatory and scaling innovations
• The importance of change management and stakeholder engagement
• Future technologies like quantum computing and AI-driven optimization

Join Alyssa and Alberto as they share their journeys, successes, and the ongoing challenges in transforming their industries through digital innovation.